Entrepreneurship on the island breathes stronger than ever. After waiting decades, small seeds of change are finally starting to bear fruit and uncertainty has given way to private enterprise. For many Cubans who have dreamed of owning their own business, the time is now. The businesses that have emerged since the initial boom back in 2013 have become solid and strong fixtures; establishing their own identity and market concept along with the undeniable grit that comes along with the Cuban spirit. Such is the case with Clandestina, the first urban clothing brand, homegrown on the island.